In this episode of Main Street Matters, host Terresa Zimmerman sits down with Danny Reynolds, the leader of Stephenson's, a family-owned clothing store in Elkhart, Indiana.

Danny is a passionate advocate for the retail industry, and when he’s not at the store, or working in New York’s garment district, can often be found in Washington D.C., advocating for retailers across the country. He has been an outspoken champion of the recent Credit Card Competition Act, a bill that aims to reduce credit card swipe fees, for retailers of all sizes.

Join us as Danny shares insights on navigating the evolving retail landscape, the importance of community engagement, and why a personal touch remains crucial in an increasingly digital world. This episode offers valuable perspectives for both seasoned retailers and those passionate about preserving vibrant Main Streets across America.

Key Points:

-How Stephenson's founded in 1931 and now spans three buildings on Elkhart's Main Street

-How Stephenson's evolved from a women's dress shop to a full-service clothing store, including menswear

-Why building relationships and providing personalized experiences important in customer service

-How to balance traditional methods with digital innovations

-Community involvement: Supporting local causes, including the "United for Fashion" cancer fundraiser

-Retail challenges in the digital age

-Danny's work with the National Retail Federation and support for the Credit Card Competition Act

Featured in this episode:

Danny Reynolds, Stephenson’s of Elkhart

Elkhart, IN

https://www.stephensonsofelkhart.com/

https://www.instagram.com/stephensonsofelkhart/

https://www.linkedin.com/company/stephensons-of-elkhart-inc/about/

Other mentions in this episode:

Greater Elkhart Chamber of Commerce - https://www.elkhart.org/

National Retail Federation (NRF) - https://nrf.com/

NRF - Credit Card Competition Act - https://nrf.com/blog/learn-truth-about-credit-card-competition-act

NRF LinkedIn - https://www.linkedin.com/company/national-retail-federation/posts/?feedView=all

https://www.instagram.com/nrf/

Connect with Us:

Main Street Matters Podcast:

Website: www.mainstreetmatters.co

Instagram: https://www.instagram.com/mainstreetmatters1

LinkedIn: https://www.linkedin.com/company/main-street-matters

YouTube: http://www.youtube.com/@MainStreetMatters_MSM

Host - Terresa Zimmerman:

https://www.linkedin.com/in/terresachristensonzimmerman